Every year, High Alpha selects a theme to orient their goals around and helps to drive the team's work. The theme for 2023 was “adventure”.
The task was to create a series of apparel items centered around that year’s theme. My vision was to encapsulate High Alpha’s premium brand, but also design something people genuinely wanted to wear.
I collaborated with our marketing team to come up with clever messaging that combined adventure and High Alpha’s core values.
Project owner, logo design, application