Firefly Fresh

This logo was a concept for Indyfruit, an extension off of Piazza Produce, located in Indianapolis, Indiana. The bright and earthy colors capture the brand's 'farm to table' essence while the type is playful and attracts the target audience. Along with the main logo, I created a set of interchangeable logo builds used for social media, merchandise, and extra collateral.

Designed at CODO Design, Indianapolis, IN.

Identity Design

Logo

September, 2020