Cuts empowers individuals and businesses to unleash their storytelling potential. Designed as a mobile-friendly, short-form video and presentation platform, they revolutionize the way professionals connect with and captivate their audiences. By seamlessly merging the principles of social media and business, they provide a powerful tool for people to deliver and create compelling content—all at their fingertips. Cuts’ mission is to elevate the art of memorable storytelling with the speed and ease-of-use needed to ensure your messages are heard in a world driven by concise, immersive experiences.
My responsibility was to design a brand that serves as a vessel for creativity, while remaining clear and simple to attract target users. The entire design system was built around the nine by sixteen frame that Cuts' product lives on.
Cuts is a portfolio company launched from High Alpha, an Indianapolis-based venture studio that is changing the landscape of B2B SaaS.
Work done with the brand team at High Alpha.
Logo design, design system, application